Tunisia: E-Commerce for Women Entrepreneurs

Summary

Trade and exports are an important pathway for women to improve firm performance. E-commerce has opened up a new, more efficient way to connect producers and merchants to customers around the country and world, and has shown promise in helping small businesses who are challenged with reaching regional and international markets

The overall purpose of the project is to increase exports of women-led SMEs from Tunisia through Virtual Market Places as a new effective channel to expand export markets and benefit from new business opportunities. The ultimate objective is to create new jobs, particularly for women, and to ensure more inclusive and sustainable social and economic development.  

The project will train and create a core group of 20 e-commerce advisors (majority women) that will provide coaching and advisory services to 130 women-led SMEs so that they use the VMPs as an effective way to promote and sell their products and services.