Organic Food Products in China: Market Overview

Chinese imports of organic foods were about US$ 20 million in 2009, a limited amount compared with the size of the population, but the market has been growing rapidly and may become promising for least developed country exporters. This publication has been prepared to provide guidance to exporters of developing countries – mainly from Africa – on accessing new and emerging country markets, such as China. It provides an initial overview of the Chinese market for organic products, as well as useful inputs for an initial proactive marketing strategy and preparation of the exporter’s sales visit. This report is one of a series of sectoral and market studies in BRICS (Brazil, the Russian Federation, India, China, South Africa) countries.
Keywords: organic food, China, export marketing, market surveys