Liberia: Developing the tourism sector with a focus on surfing and destinations

Summary

The International Trade Centre implements a tourism development project in Liberia. The project focuses on developing surfing and other destinations. It has an overall objective of improving economic growth, in the form of higher revenue, and job contributions of the tourism sector through: a) improving the policy environment and institutional capacity to support the sector; b) undertaking targeted promotion and advocacy campaigns to promote tourism to international, regional and domestic markets; and c) developing new tourism destinations around surfing and other water related activities. The project will mainly be implemented at the Robertsport surfing area, the Chimpanzee Island and the Providence Island tourist destination sites.

The main partners of the project are the government of Liberia through the Ministry of Commerce and industry, and the Ministry of Information, Cultural Affairs and Tourism; the International Trade Centre; the United Nations World Tourism Organisation; and the Enhanced Integrated Framework Secretariat that has provided the funding for the project.