EU-EAC Market Access Upgrade Programme - MARKUP

Overview

Summary

The Market Access Upgrade Programme (MARKUP) is a regional initiative aiming at improving market access to the European Union (EU) and the East African region for five East Africa Community (EAC) partner countries - Burundi, Kenya, Rwanda, Tanzania and Uganda - agro-industrial crop and horticultural sectors. MARKUP is funded by the EU 11th European Development Fund over the period 2018-2022. The Program will be implemented by various partners, including ITC, GIZ, UNIDO and other partners that will be selected by the EAC Partner States. The intervention of ITC will entail the implementation of the activities to improve product quality compliance, value addition, access to finance and business promotion as well as business advocacy to facilitate trade in the EAC region.

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Partners

Funder

European Commission, Directorate-General International Partnerships

Implementer

National Agricultural Export Development Board

Implementer

Uganda Investment Authority

Implementer

Ministry of Trade, Industry and Cooperatives of Uganda

Implementer

Ministère du Commerce et de l'Industrie du Rwanda

Implementer

Tanzania Coffee Board

Implementer

Africa Coffee Academy

Implementer

Kenya Tea Directorate

Implementer

United Nations Trade and Development

Implementer

East African Business Council

Implementer

Deutsche Gesellschaft für Internationale Zusammenarbeit (Tanzania)

Implementer

Uganda Coffee Development Authority

Implementer

Tanzania Trade Development Authority

Implementer

Tanzania Horticultural Association

Implementer

Tea Board of Kenya

Implementer

Tanzania Bureau of Standards

Implementer

Kenya Bureau of Standards

Implementer

Kenya Export Promotion and Branding Agency

Implementer

Uganda Export Promotion Board

Implementer

Ministry of Industry, Trade And Investment of Tanzania

Implementer

Coffee Exporters and Processors Association of Rwanda

Implementer

Specialty Coffee Association

Implementer

Export Promotion Council of Kenya (EPCK)

Implementer

Rwanda Development Board

Implementer

Horticultural Crops Directorate (Agriculture, Fisheries and Food Authority)

Implementer

Ministry of Trade and Industry of Kenya - Department of External Trade

Implementer

Kenya Tea Development Agency Ltd.

Implementer

Office Burundais des Recettes

Implementer

Transformational Business Network

Implementer

African Entrepreneur Collective

Implementer

African Fine Coffees Association

Implementer

Private Agricultural Sector Support Trust (PASS)

Implementer

Tanzania Spices Association

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

Projects

Burundi: Market Access Upgrade Programme - MARKUP

The project consists of national interventions under the Partner States Window of the EU

Ally Lukindo, a small-scale black pepper farmer together with his family at their home in Tanzania

Daniel Msirikale

Helping East African Community farmers prosper.

Thanks to the training provided by ITC through MARKUP, farmers in the East African Community (EAC) have learned how to assess the qualities of their coffee and negotiate a price, they have learned cocoa fermentation techniques, and they have also become skilled in marketing, branding and exporting their products.

MARKUP supports small businesses in a variety of sectors, including avocado, cocoa, coffee, horticulture, spices and tea. We work to identify and eliminate barriers to their trade, improve their competitiveness and help provide access to finance and investment.

Through our work in Burundi, Kenya, Rwanda, Tanzania and Uganda, we have:

Impacted the lives of more than 2,800 beneficiaries in EAC countries
Improved the export capacities of 780 companies
Helped 71 companies in the EAC countries generate at least $10.5m in exports
Assisted 79 companies in EAC countries to access $10 m in new funding
Facilitated more than $1 million of European investment in EAC based companies
Improved services of 16 regional and national institutions to member companies
Improved 12 trade-related policies, strategies and regulations in Kenya, Tanzania and Rwanda

Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.

Gloria Gummerus

Sakami Coffee, Kenya

Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.

Bukama Francis

Bwamba Cocoa Growers Cooperative Society Limited, Uganda

MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.

MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.

Joyce Mmari

MEDFOODS, Tanzania

MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.