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The International Trade Centre (ITC) works with micro, small and medium-sized businesses (MSMEs) around the world to strengthen them on the current main drivers of enterprise competitiveness. Together, we harness the power of technology and sustainable and inclusive trade to protect future generations from climate crises and restore social and economic strength. Our edge comes from understanding the key drivers of today’s economy: sustainability and social inclusion, innovation, digital transformation, ecosystems, resilience and value chains. The ability of MSMEs to adapt quickly to supply chain disruptions, shorten time to market, and match changing customer expectations is critical to the future.